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Strategic messaging that makes family brands impossible to ignore, and even harder to forget.

I help family, parent, and baby brands close the gap between what they offer and what parents actually remember. From messaging strategy to the words on your packaging, every touchpoint works together.

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BOOK A VIBE CHECK
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The logo of the retailer 50 Cent, featuring the text '50 Cent' in bold, white letters on a black rectangular background with rounded corners.
Hylands logo with blue text and a green leaf above the letter 'd'.
A logo for Jonny Pops featuring black text and a wooden stamp with a cartoon portrait of a boy with glasses and a bow tie.
Melissa & Doug logo in red oval with white handwritten text
Logo of Moe's featuring stylized text with the 'o' replaced by a snowflake or asterisk.
Colorful logo with the text 'Ms. Rachel' in large pink and blue letters, with words 'Learn,' 'Bond,' 'Thrive!' in purple, orange, and green, with musical notes and a yellow sunburst design.
The word 'nait' in navy blue on a white background.
Logo for PlayhouseMD featuring a pastel rainbow with a purple plus sign and the text 'PlayhouseMD' in purple.
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Logo of Spin Master with a stylized whirlpool design and the words 'SPIN MASTER' in bold white letters.
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Multiple smartphone screens displaying various app interfaces and advertisements for children's products, health, and family activities.

Parents control $2.4 trillion in spending. In a crowded market, brand voice is your competitive advantage.

Parents see hundreds of brands every week. Most sound exactly the same. The ones that break through aren’t always the ones with the biggest budgets. They’re the ones with the clearest, most human voice.

That’s the work I do: Messaging that drives awareness, strengthens retention, and keeps your acquisition sharp. From someone who lives in the family market every single day — as a strategist and a parent.

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Some words I didn’t write:

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    “Katie is sharp, learns quickly, and is a true extension of our team. She knows the right questions to ask and goes above and beyond on every project.”

    Alyssa Duyn, Hello Bello

  • Playhouse MD logo in color

    “Katie is one of those people who fully immerses herself in the brand and category she’s working on. She is a team player, collaborative, curious, and always brings fresh insights and interesting facts to the table.”

    Sabrina Cohen, Playhouse MD

  • Shipt logo in black

    “What a rare talent Katie is: a gifted creative with the strategic chops to drive meaningful results. Simply put, her work is exceptional.”

    Sheila Grady, Shipt

  • Black 3D text that says 'TLC' with a glossy finish.

    “Katie is the real deal. She's prompt, thorough, and incredible to work with. She'll elevate any brand, and she'll do it with aplomb. So thrilled that we got to benefit from her expertise and voice!”

    Ashley Strahm, The Lacation Network

  • Shipt logo in black

    “Her ability to be nimble, collaborate well, and lead with instincts comes naturally and I cannot recommend her highly enough.”

    Harley Butler, Shipt

Three ways to work together

The Brand Boost


Fresh, expert perspective on near and long-term ways to take the brand + content you already have and make it better.

You get:

  • Pre-session brand review

  • 90-minute collaborative strategy session

  • Meeting notes + recommendations you can implement immediately

  • Ideas for messaging angles, activations, lifecycle touch points, and more

  • Access to my network of family industry experts

Best for: Founders and marketing leaders who need clarity without the retainer commitment

$750 flat fee


Strategic Advisor


Guidance + prioritization to keep your messaging connected, consistent, and impactful.

You get:

  • 1:1 guidance in weekly calls

  • Clear summaries with prioritized action items

  • Thought partner for launches, campaigns, and big decisions

  • Slack and/or email support between sessions

  • Access to my network of family industry experts

Best for: Teams executing independently who need specialized, senior creative leadership

3-month minimum, $2,500/month
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Retainer Partner


Ongoing strategy + hands-on execution to get the work done.

You get:

  • Dedicated monthly hours reserved on my calendar

  • Biweekly syncs + full team integration (Slack, project management tools)

  • Copywriting across web, email, and more

  • Quarterly strategic planning sessions

  • Living brand voice documentation

  • Access to my network of family industry experts

Best for: Teams who need consistent, strategic copy support across channels

3-month minimum starting at $4,000/month
BOOK INTRO CALL

Meet Katie

  • MILLENNIAL MOM OF 2 BOYS
  • Eldest daughter
  • Karaoke song: All Too Well (10 Minute Version) (Taylor’s Version) (From The Vault) (Don’t invite me to karaoke)
  • MARKETER OF 14+ YEARS
  • Is the one making the dinner reservations
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Cut out photo of Katie in a black top and leaning against a table full of lego
Venn diagram comparing different professional personas: one includes traits like waking up at 3am, architect, and water bottle refiller; another includes selling to skeptical audiences, questions, and learning; the overlap mentions mastering triage, endless answers, and keeping it real; the third includes scientist, branding, messaging, A/B testing, and experimentation.
Venn diagram comparing traits of a creative professional, a skeptical audience, and a scientist. The yellow circle highlights traits like waking up at 3 AM, being an expert architect, refilling water bottles, and certified tickle monster. The pink circle includes traits such as developing a brand voice, full lifecycle messaging, and A/B testing everything. The overlapping red section emphasizes traits like selling to skeptical audiences, mastering triage, answering endless questions, memorizing snack aisles, always learning and adjusting, and keeping it very real.

Mom

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Marketer

Some of my favorite work (so far)

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You're gonna love my friends.

Every client gets connected to my deep ecosystem of family industry experts, vendors, and collaborators. Need to consult a pediatric occupational therapist? Looking for a web designer? Parent influencers who align with your values?

I connect the dots between brands, service providers, media partners, and strategic opportunities that amplify your impact.

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Let’s do a Vibe Check.

Drop me your details (pain points, big dreams, zodiac sign) and we’ll schedule a 20-minute call to see if there’s a fit.

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